"Hey man, congrats on the endorsement but I can't figure out why these drum companies give endorsements to cover bands."
First off, Yes I did get another endorsement and the product is not readily available. In fact, I am the first one to own this specific product in my area of the country. I am proud to join the Porter & Davies Artist family. This BC2 does really kick arse. Now back to how endorsements work....
No they are not free. Based on discretion of manufacturer; your endorsement could be anywhere from 10% to 70% off MSRP. The reason an artist gets this discount is because they choose to play that product exclusively and publicly praise the quality of product. Also, the artist endorses the product. The manufacturer does not endorse the artist. An artist is an ambassador of the product. So why me? Plain and simple... grass roots exposure. The manufacturers know my performance schedule. They know the audience quantity that will hear their products and see them up close. They know that a fellow drummer who sees my gear can actually talk to me up close and even try it out. That is a much cheaper marketing investment than magazine advertisements.
So why a cover/tribute band? The main reason is disposable income. I earn, pay Uncle Sam and need tax write offs. Manufacturers know that my 140+ shows a year is better than an original band touring 6 months in a van. I can spend money on gear and they hope I spend it on their gear. In the meantime, I promote to others to spend their money on same gear through retail.
Here is a great article from Drum Magazine on drum endorsements.
Peace, Love and Groove to you all,
Z the drummer